email marketing
Boost Your Sales with Expert Email Marketing
When people subscribe to your email list or exchange information with your brand, they expect to have valuable communication with you which is relevant and interesting. Living up to their expectations is what we do at Direct Design Media, an email marketing agency.
Email marketing is a powerful tool in the digital marketing tool belt, but most organizations fail to use it correctly. Proper email initiatives linked with lifecycle marketing processes and automation can ensure that leads, customers and advocates receive timely, targeted, and helpful communication that takes them deeper into the engagement process.
Our team of email marketers here at Direct Design Media improves sales opportunities using a complete inbound marketing to-sales nurturing system. We stand for you to test, send and optimize your email marketing campaigns and create personalized and conversion-driven campaigns that generate leads and increase revenue.
Email marketing is not just about blasting emails randomly but requires a well-thought-of strategy. At Direct Design Media, we build an email marketing list and focus on segmentation and personalization to increase click-through rates and revenue per email. We will build, test, and optimize lead generation and segment it for optimal results.
generate leads
Our Work
Types of marketing emails
There are many email marketing strategies used to grow the sales graph upwards and involve sending types of emails.
Promotional emails
A promotional email is a commercial broadcast that offers incentives or discounts to drive sales and revenue for a business. This form of email marketing intends to convince customers to make a purchase, and the emails contain concise calls to action that prompt customers to buy your product. They also get used to driving customers to download or subscribe to a particular service.
This type of email marketing can help a business increase revenue and boost customer retention. Our expert team of email marketers crafts engaging promotional email campaigns tailored to your customer’s shopping behavior.
Informational emails
The informative email, also known as the informational email, is a part of email marketing, and its objective is to help the audience learn more about your company or brand. As the name suggests, an informative email is meant to inform your prospects and customers and not drive them to any purchase, unlike promotional emails. Informational emails should be an integral part of your email marketing strategy because by regularly sharing relevant and high-value content with your targets, you leave a positive impact on their minds which leads to building trust with your brand. At Direct Design Media, we share the same virtue of trust with our clients and guide them through their digital marketing journey. Our team of email marketers is an expert in running informational email campaigns and increasing your chances of building connections with more people and generating potential business.
Re-engagement emails
Along with growing your email marketing list, another aspect to overlook is retaining the subscribers you have. Email list decay is a real problem, with many lists losing 25-30% of subscribers in a year. Some people either unsubscribe, and some stop engaging with your emails, which is even more of a problem because, technically, they remain subscribed. That’s what re-engagement emails intend to do. These are emails designed to re-engage customers who have stopped engaging with your regular emails. There are many reasons why people might have stopped engaging, but it all sums up to having the wrong email marketing strategy. That’s where we enter the game. Our email marketing agency has an expert team of email marketers specialized in curating well-designed re-engagement emails to win back those unengaged subscribers and get them interested.
Grow your business with us!
Let us help you reach your marketing goals and increase your revenue with our expert team of email marketers. Direct Design Media is an email marketing agency that has helped businesses sprout in major areas, including New York, New Jersey, Long Island, Connecticut, Pennsylvania, etc.
