Construction/Home Remodeling case study
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About the client
One Week Bath, founded in 2000, is a prominent bathroom remodeling company that offers its services in various regions across the United States, including Los Angeles, Orange County, Ventura County, the Inland Empire, and other parts of Southern California. With a strong reputation for high-quality bathroom remodeling, One Week Bath sought to enhance its online presence and reach a wider audience through effective SEO strategies.
The challenge
How to Increase Business Presence in Different Locations and Attract Genuine Audience to Website
When One Week Bath approached us, they wanted to expand their business to 10-15 new cities but were unsure how to attract online business from those new locations. Furthermore, they were not performing well in Los Angeles, the company’s primary service area. They needed an expert organic marketer to assist them in establishing business authority on Google for those new locations.
Key Requirements:
- Maximize visibility in all service areas
- Improve user experience
- Increase Organic visitors
- Increase Conversions
OUR STRATEGY
- Uncovered all major/minor issues present on the website.
- Fixed all on-page issues
- Compiled a list of location based keywords
- Added content to each location service page
- Created high-quality content based backlinks for the website.
With a unique, multipronged approach, Direct Design Media breathed new life into One Week Bath SEO metrics. This included extensive link building, content marketing, and technical SEO, all of which contributed to laying a solid foundation for the launch of our organic marketing campaign. Organic search traffic has steadily increased since the start of this campaign.
The results
- Increased Organic Traffic: Over the course of the SEO campaign, One Week Bath experienced a significant increase in organic traffic to their website.
- Higher Search Engine Rankings: The website achieved higher search engine rankings for key industry and location-specific keywords. It ranked on the first page for many relevant search queries.
- Improved Click-Through Rate (CTR): The optimized meta tags and content led to an improved CTR in search engine results.
- Greater Local Visibility: One Week Bath’s Google My Business profiles received more positive reviews and increased visibility in local map packs.
- Conversion Growth: The higher visibility and increased traffic resulted in more inquiries and leads for bathroom remodeling services.
SEO RESULTS
Direct Design Media’s organic efforts have assisted One Week Bath in improving the overall visibility of the website in all service areas and attracting a large number of audience and leads. The One Week Bath has surpassed many well-known businesses and directory websites. Yelp is the most prominent example. Currently, Yelp is one of our most significant competitors in Google Search results, and we rank higher than this local services directory website.
ORGANIC TRAFFIC RESULTS CHANGES (AUG'22 VS AUG'19)
Since we began SEO work on the website, there has been a significant improvement in the overall Organic stats.
GOOGLE ANALYTICS DASHBOARD OVERVIEW
Direct Design Media’s organic efforts have assisted One Week Bath in improving the overall visibility of the website in all service areas and attracting a large number of audience and leads. The One Week Bath has surpassed many well-known businesses and directory websites. Yelp is the most prominent example. Currently, Yelp is one of our most significant competitors in Google Search results, and we rank higher than this local services directory website.
ORGANIC KEYWORD RANKING TREND
When we started working on SEO for the One Week Bath website, it was only ranking for 53 keywords in Google Search Results. However, thanks to our extensive link building and content marketing, the website now ranks in Google Search results for 1968 keywords.
BOUNCE RATE
IMPROVED BY 30%
MOBILE TRAFFIC
INCREASED BY 500%
SESSIONS
INCREASED BY 504%
CONVERSIONS
INCREASED BY 504%